Innovations at Flipkart are many, and a few are more interesting than others. Artificial intelligence and deep personalisation are just a few of the topics that are changing the face of online retail. Supply chain, AI platform, and Artificial intelligence are some of the others. Here are some of the latest innovations in these areas:
Using AI is not just about creating algorithms to make sales, it is also about making a company more efficient. Flipkart has incorporated AI into its operations in several ways. Some of the company’s AI use cases include fraud prevention, logistics, warehousing, customer support, and estimation of product popularity. Other uses include personalisation, conversational search, pricing, and address understanding. But, the most significant AI-based innovation has been the introduction of machine learning models and the use of predictive models for customer service.
Aside from developing algorithms, the company also has a unit that focuses on AI. The AI team is making use of the company’s data science platform to help solve complex problems in India. A major benefit of this move is that Amazon and Walmart have reportedly expressed interest in partnering with Flipkart. The AI event was held last month in Marathalli, a neighbourhood well-known for its data science training institutes. Flipkart hosts an annual AI conference here. There, they invite 700 people to learn more about machine learning and other AI projects. While most of the attendees are software engineers, the focus isn’t on robotics or self-driving trucks.
AI for India has many potential benefits for the company. It could help the company improve its service and attract new buyers. For example, it could automate backend processes and improve cataloging. Artificial intelligence will also help Flipkart attract new users, including people living in smaller cities. By analyzing the psyche of the Indian consumer, the AI could improve customer support, boost conversion rates, and improve customer experience. It could help the e-commerce giant attract customers in areas where Amazon has a tough time competing.
Over the past 18 months, Flipkart has been working on AI-led innovations to improve its customer experience. It has collected large databases of consumer shopping behaviour in India over 10 years. Consequently, it can offer highly personalised recommendations based on past buying patterns and preferences. As an example, it suggests products from brands and styles based on the preferences of users. It also uses Natural Language Processing to flag deliberately negative reviews and ensure faster checkouts.
As the number of mobile phone users increases, companies are turning to artificial intelligence (AI) to increase the customer experience. By analyzing product reviews and purchasing behaviour, AI can determine which products are most likely to be popular with users. By implementing machine learning and other artificial intelligence techniques, companies can make better products and improve customer experience, while at the same time automating back-end processes. AI is the future of online retail and Flipkart is well-positioned to take advantage of it.
The company’s AI platform
The company’s AI platform can detect user language and interpret their intent and provide relevant products and recommendations. As a result, it has transformed the way Indian consumers shop, paving the way for convenience and affordability. Further, it leverages technology innovations like natural language processing and machine learning to help customers in remote areas of India. The AI platform also enables voice commands across languages, enabling customers to interact with Flipkart in their own language.
Using artificial intelligence and a large database of customer data, Flipkart is able to understand the buying habits of its consumers. The company uses the insights derived from this data to improve the online shopping experience and determine product offerings. Using this data, Flipkart is able to focus on innovation and delivering the best online shopping experience. That is why they’re using AI to enhance their online shopping experience.
Artificial intelligence (AI) is being adopted by the e-commerce giant Flipkart to improve customer experience and identify market trends. With this AI platform, Flipkart is able to interpret vast volumes of data. This allows it to identify consumer preferences and tailor its products to the needs of customers. Besides improving customer experience, it can also assist the company in identifying cutting-edge endeavors. To better utilize the benefits of AI, Flipkart is developing applications for its AI platform to make the most of the data it receives.
One of the key uses of AI is to suggest products to customers. The company is now using world-class AI research facilities in Silicon Valley to build its own AI platform. This is a part of its push for the next decade. Flipkart has a US-based research arm in Palo Alto. While AI may be difficult to implement at first, the tech giant has been leveraging the AI power of Silicon Valley to improve its products.
The AI Technology Enables
Aside from the human interaction with the platform, the AI technology enables the company to understand and respond to a variety of customer questions, such as how to choose a product, how to make a purchase, or even which product to buy. With such data, AI can help to unify the assistance experience. AI platforms help businesses make the most of data and help transform their organizations. There are many other advantages of an AI platform.
A recent Flipkart announcement highlights its AI platform for voice. The technology team developed artificial intelligence (AI) solutions that understand Indian languages and shopping intent. By analyzing the language of customers, the AI solutions can help users find products with the most relevant information. It can also perform natural language understanding, speech recognition, and text to speech. This technology has the potential to revolutionize shopping in India and beyond. It has paved the way for convenience and affordability for consumers.
While many companies struggle to keep pace with the rapid changes happening in the retail sector in India, Flipkart has adapted to the changing landscape and built a technology-enabled pan-India supply chain platform. Its technology infrastructure enables it to deliver high levels of predictability, scale, and agility. eKart will provide end-to-end supply chain management services, including dropshipping, inventory management, distribution, and aggregation.
While experimenting with various technologies and processes, the company has mastered a seamless customer experience, while also driving efficiency and reducing operational costs. The company’s last mile delivery capability and distribution network allow it to provide a hassle-free shopping experience for its customers. Moreover, Flipkart’s ERP enables it to adapt to ever-changing business requirements. By integrating these innovations into their business strategy, the company has transformed itself into a global powerhouse.
Earlier, Flipkart had almost everything stocked in its inventory. In an effort to improve its credibility, it introduced cash-on-delivery. Today, it employs its own logistics network and technologies, including a self-guided robot called Soukya. Soukya sorts packages based on their encoded information, eliminating the need for humans. Furthermore, Soukya eliminates the need for warehouse space expansion and upskills existing workers.
While many companies struggle to keep up with the rapid pace of e-commerce, eKart has taken several steps to maintain a competitive edge. To support its rapid growth, eKart has invested in the latest technologies and methods. Its growing network of fulfilment centers and delivery hubs enables it to deliver close to 100 million shipments each month, and it employs more than 200,000 people directly and indirectly.
The first step in making Wishmasters at Flipkart a reality is to hire women. This program began in 2015, with the launch of Project EVA. The project’s aim was to recruit women Wishmasters in Bellandur, Bengaluru. The aim was to create a workplace environment where women felt safe taking orders. The program also seeded the company’s vision of a diverse workforce. In July 2019, nine women Wishmasters made their first deliveries for Flipkart customers.
As part of the safety program, Wishmasters will now carry a “SOS” button on their mobile phones. The button will alert field executives of any medical or safety emergencies. It will also send email and SMS notifications to the hub-in-charge and nearest field executives. The device is designed to operate on a normal cellular network, so field executives can use it in any part of India. This means that if a Wishmaster gets lost or gets hurt, the system will notify the hub-in-charge immediately and dispatch help.